The Launch Path
Getting from a startup idea to a launch-ready venture.
Resources for Readers
For readers of The Launch Path here are a collection of resources, as mentioned in the book.
Also, here is a collection of free (and nearly-free) tools that every startup founder should know about.
Here are some resources for pitch decks and building your presentation skills.
Here are some good competitive research tools, and here is an example of the Fitaco competitive landscape.
Here is the economic model for Fitaco, as discussed in the book, and here is one that you can copy for your own startup, with further instructions in Chapter 5.
. Here is a blank funnel, and here is a persona card.
Copyright 2023, Bret Waters