The Launch Path

Free Resources:

The Launch Path Canvas is designed to be used with the book. You can download a blank PDF by clicking above, and below you will find many additional resources mentioned in the book.

Email Missive:

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Speaking & Consulting:

Bret Waters is available for certain speaking engagements.

He also does consulting with select startups, including strategy and fundraising. Contact via LinkedIn.

Startup Tools

Here is a collection of free (and nearly-free) tools that every startup founder should know about. Got others you think should be on here? Let me know!

Pitching

• What Sequoia Capital says they are looking for in a pitch deck.
• Sequoia Pitch Deck Template.
• The Original Uber Pitch Deck
• Excellent Post and Deck from Front’s CEO
• Coinbase Pitch Deck
• Y-Combinator Pitch Deck Template

Canvas

You can download a PDF of a blank Launch Path Canvas, or make a copy of this Google Sheet, and you can see this Fitaco example canvas.

Capital

A glossary of startup financing terms, anatomy of a term sheet, and a list of startup fundraising resources.

Underrepresented Founders

Underrepresented startup founders will find these organizations very helpful, with many additional resources:

• Project W
• All Raise
• How Women Invest
• Innovation Works

Landscape

See an example of the Fitaco competitive landscape.

Economics

Here is the economic model for Fitaco, as discussed in the book, and here is one that you can copy for your own startup, with further instructions in Chapter 5.

Reading

Here are some great books that every startup founder should read:

• The Mom Test
• Lean Startup
• The Hard Thing about Hard Things.
• Crossing the Chasm
• Traversing the Traction Gap
• HBR Steve Blank

Copyright 2024, Bret Waters